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Publications

  • Wrote a Book entitled ‘‘Advertising Management : Problems and Prospects in Jharkhand’’ ISBN : 978-81-87578-73-5 Published by – K.K.Publications, Allahabad. Inaugurated by Shri Arjun Munda, Honorable Chief Minister, Government of Jharkhand, Prof A.A.Khan Vice Chancellor Ranchi University, Ranchi and Prof B.P.Sharan Pro-Vice Chancellor, Ranchi University, Ranchi on the occasion of closing ceremony of Golden Jublee Celebration of Ranchi University at Senate Hall on 12th July 2011.
  • Atricle Published on “Impact of Celebrity Endorsement in Promotion of Brand in Business Strategy and Management” in International refereed research journal and in the Book of Abstracts ISBN : 81-87912-08-01.
  • Bonafide member of Advisory Board of “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management ISSN 0974-200X (www.anusandhanika.co.in)
  • Bonafide member of Advisory Board of Journal of Commerce & Business Management-A Bi-annual Research Journal Of P.G.Department of Commerce & Business Management.
  • Article Published on “ORGANIZED RETAILING IN INDIA – CHALLENGES AND OPPORTUNITIES” in ZENITH International Journal of Multidisciplinary Research ISSN 22315780 Vol.2-ISSUE-1 Jan 2011.
  • Life member, Indian Journal of commerce, New Delhi.
  • Article published on “Convergence of Mobile and Internet – A new dimension to the media world” in Anusandhanika an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol.4 / No.I /Jan 2012/ pp.01-05 (www.anusandhanika.co.in)
  • Article published on “Film Released and Distribution Strategies” in Anusandhanika an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol.III / No.II /July 2011/ pp.70-79 (www.anusandhanika.co.in)
  • Article published on “Selling Products Through Green Marketing and Green Consumer ” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol II /No.I1 /July 2010/ pp.39-42 (www.anusandhanika.co.in)
  • Article published on “Rural Market of India Now And Then Promotion of Brand in Rural India” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol II /No.I /January 2010/ pp.43-51 (www.anusandhanika.co.in)
  • Article published on “Future of Advertising Industry in India” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol I /No.I /January 2009/ pp.44-50 (www.anusandhanika.co.in)
  • Article published on “Management – A Tool of Successs” in “Anusandhanika” an International Refereed Research Journal of Commerce & Business Management. ISSN 0974-200X/ Vol II1 /No.I /January 2011/ pp.61-66 (www.anusandhanika.co.in)